Western University | Advanced Health Care Practice | strategic campaign planning + delivery
I took charge of an integrated campaign that leveraged a CRM/email marketing strategy driven by digital advertising to gather and nurture prospect leads. In four months, the campaign generated roughly 1000 leads, 160 applications and 50 enrolments across four niche clinical master’s programs
Roles: strategic planning | photography/videography | digital content development
Making light work of biomechanics and ultrasound for the Sport + Exercise Management program.
Upper Extremity Rehabilitation program overview.
Video FAQ interviews developed for each program help de-mystify clinical content and make program leads more accessible to prospective students.