YesMoney | marketing planning, brand identity development + digital content

I led the charge on brand strategy and content development for a Southwestern Ontario financial planner with a mission to engage every retiree in the province with a smart, targeted brand supported by a content-rich lead generation website.

Roles: positioning + messaging | naming + branding | digital content | project + client management

Agency: sagecomm

Visit the YesMoney landing page

YesMoney Insights: Elephant in the room (blog post)

YesMoney Insights: Retirement confidence (blog post)

YesMoney Insights: Why Cash (Flow) is King (blog post)